Home · About

Nine People

Five partners and four analysts. The ratio is the whole business model and it is why we cannot take your project next week.

The firm

Started in 2018 by people leaving bigger firms

Every partner here spent between eight and fifteen years at a large strategy house. We left for the same reason, which is that the leverage model puts the least experienced people closest to the work.

Ashgrove inverts it. Five partners, four analysts, four live engagements. A partner is in every working session and writes the recommendation themselves.

  • Five partners, four analysts — the ratio is deliberate
  • Four engagements at a time, which creates a queue
  • Fixed engagement fees, no rate card, no day rates
  • Recommendations under twenty pages, always
A partner working with a client
Fit

Who we are not for

Said plainly, because a bad engagement costs you more than it costs us.

Anyone needing a document for a board

If the decision is already made and what you need is a consultant's name on the cover, there are firms who will do that. It is not dishonest work; it is simply not ours.

Projects under AED 90,000

The model does not work at that size. An experienced hire or a good interim will serve you better and cost less.

Businesses that will not share numbers

We have walked away from engagements over this. Without customer-level and product-level data, the work is opinion dressed up as analysis.

Anyone who needs it next week

Four at a time means a queue of four to eight weeks. Only turnaround work jumps it.

Pure implementation

Building the thing, staffing the PMO, running the programme for a year — that is a different firm with a different cost base.

Technology selection

We will tell you what the business needs to be able to do. We will not tell you which ERP to buy, and firms that do both have an obvious conflict.

Commitments

What you can hold us to